Brand

Canonical URL: http://schema.org/Brand

Thing > Intangible > Brand

A brand is a name used by an organization or business person for labeling a product, product group, or similar.

Usage: Between 10,000 and 50,000 domains
PropertyExpected TypeDescription
Properties from Brand
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
logo ImageObject  or
URL 
An associated logo.
review Review A review of the item. Supersedes reviews.
Properties from Thing
additionalType URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text An alias for the item.
description Text A description of the item.
disambiguatingDescription Text No comment
identifier PropertyValue  or
Text  or
URL 
The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
image ImageObject  or
URL 
An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork  or
URL 
Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
Inverse property: mainEntity.
name Text No comment
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
url URL URL of the item.


Instances of Brand may appear as values for the following properties

PropertyOn TypesDescription
brand Organization  or
Person  or
Product  or
Service 
The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.

Available properties in extensions

Acknowledgement

This class is derived from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web that can be expressed in a variety of syntaxes, including RDFa and HTML5 Microdata. More information about GoodRelations can be found at http://purl.org/goodrelations/.

Schema Version 3.2